The Fade Project is a thought-provoking documentary that aims to uplift Black men by fostering mental health awareness and nurturing emotional well-being. By highlighting the deeply personal journeys of five Black men engaging in therapy, the film addresses how mental health challenges, cultural expectations, and societal barriers intersect.
The film’s purpose is to inspire all Black men, regardless of their background—economic, sexual, gender, educational, or religious—to prioritize their mental well-being. It uses the familiar barbershop metaphor to illustrate how mental health care should be a regular part of life. ​ Through its powerful personal stories, the film seeks to break down barriers and offer support, education, and encouragement to overcome obstacles that impede emotional well-being. The film speaks to Black men from all walks of life and broader audiences interested in social justice, mental health advocacy, and cultural identity. In essence, The Fade Project is a culturally resonant documentary that combines storytelling and activism to promote mental health awareness and challenge societal norms in the black community.
OUR
PURPOSE
The core objective of the project is to inspire all black men, regardless of their economic status, sexuality/gender identity, education, or religious background, to prioritize their mental well-being just as they prioritize their regular visits to the barbershop - a space of cultural significance. The film follows the lives of five black men, who will each share their personal stories and journey toward mental health through engaging in therapy. By showcasing these powerful narratives,
THE BARBERSHOP
Barbershops hold immense cultural significance for black men, serving as social spaces where sensitive topics can be openly discussed and providing an escape. However, for some individuals, barbershops can be anxiety-inducing environments due to the presence of toxic masculinity and the potential scrutiny of their sexuality. The film will delve into these issues, as well as explore the topics of medical mistrust, white supremacy/race, and socioeconomics.
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The project's overarching objective is to inspire all black men, regardless of socioeconomic status, sexuality/gender identity, education, or religious background, to prioritize their mental well-being as much as they prioritize their regular visits to the barbershop.
